Just.
I chose the name 'Just.' as it is short and snappy, whilst also appealing to the 16-25 ABC demographic. It is also a synonym for fair, emphasising the fair-trade element. My slogan 'Be Fair.' was chosen for the same reason. For my photoshoot I am going to use a factory setting as the location as it shows the working conditions of those involved in fair-trade. I will be using both a female and male model of 16-17 years age to appeal to the audience. For my adverts I hope to follow original conventions of billboard posters, having the logo and slogan across the image. My advert will link to the brief by using the location of a factory to incorporate fair-trade values. The factory resembles the working conditions of the fair-trade workers, as I will edit the factory to be dark and dirty. By doing this, it is the focal point of the advert clearly meeting the brief. The name of my brand is 'Just.', a synonym for fair emphasising the fair-trade focal point. Fur