Posts

Showing posts from March, 2018

Research Task - Dance Music

Image
Dance Music What makes all of these music videos from the dance music genre? The main thing that makes all of these videos part of the dance music genre is that the music is dynamically produced so it is natural and easy to dance to, even if it is the smallest move. Furthermore, this is emphasised in the videos as they all have people dancing in them encouraging people to do the same. Most dance genre music videos also use very simple dance moves so the audience can do the same moves. In addition to this the videos are full of bright colours and bright clothing, as well as recognisable brands.  Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse. All three videos are based around teenagers of all diversities doing something which everyone does - dance. This then appeals to their target audience as its the exact same people used in the videos. The videos are all set in

Pre-lim H&M advert & evaluation

Image
How organised were you as a group? What elements of organisation were vital to you as a production group? As a group, we were well organised most of the time resulting in the majority of the shots being completed. We used our class time effectively to complete many of the shots and the editing showing our organisational skills. However, it is not complete and so obviously time management could have been better for some people.  What technologies did you use and how did they serve to develop your skills as a media practitioner? To film our shots we used an iPhone 7 plus. From this, we exported our videos on to one drive something which few of us had used before therefore developing our skills. Furthermore we used iMovie to edit our video, something which I personally had never used before. We each had to edit the video therefore developing our individual media skills. How creative do you think you were during this process? What elements of the project required creativity and im

Evaluate my initial footage

Image
Framing - comment on the framing of your shot in comparison to the original. Could it be improved? Why do you think the professional shot is so successful? In the initial shot the camera man uses a tripod to create a steady and well organised image where by the three by three rule can be applied, with the subject of the image filling at least  two of the possible nine squares. We could not recreate this perfectly due to the lack of equipment that we had on hand. In the shot we tried to frame it exactly thereby following the three by three rule of cinematography, which hence creates a professional, aesthetic shot. Lighting - does your lighting work. What kind of set up have you tried to use or did you rely on ambient lighting? Why do you think the professional shoot used the lighting it has? In our recreational sot we could not create the intimate and dark lighting in the original shot. This is due to the lack of natural lighting which is seen in the original shot. This